Friday, February 16, 2018

Local DC station gives comprehensive result on fake business address scams



WJLA aired its story on search engine map fraud Feb. 15, here.
    
Map points turn out to be random addresses (sometimes homes) but not the businesses advertised. But they make it much harder for legitimate businesses to be found on Adwords, and divert customers away from legitimate businesses.
    
You would think the search engine companies could work with USPS (MoveForward, etc) to solve this problem.  If I were in the job market (at 74) maybe they would hire me based on my old resume.
        
But the problem could also link up to issues with county business licenses, home based businesses, state sales tax licenses, and even condo bylaws. 
    
Splinternews reports on a fake business experiment here
    
I would even be concerned about this problem for self-published book authors.  Some self-publishing companies pressure their authors to be able to retail books on their own commercially and advertise themselves as doing such, rather than just depend on Amazon.
   
The problem can also invite foreign hacking, as we saw from the story about Russian indictments today.

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