Friday, February 16, 2018
WJLA aired its story on search engine map fraud Feb. 15, here.
Map points turn out to be random addresses (sometimes homes) but not the businesses advertised. But they make it much harder for legitimate businesses to be found on Adwords, and divert customers away from legitimate businesses.
You would think the search engine companies could work with USPS (MoveForward, etc) to solve this problem. If I were in the job market (at 74) maybe they would hire me based on my old resume.
But the problem could also link up to issues with county business licenses, home based businesses, state sales tax licenses, and even condo bylaws.
Splinternews reports on a fake business experiment here.
I would even be concerned about this problem for self-published book authors. Some self-publishing companies pressure their authors to be able to retail books on their own commercially and advertise themselves as doing such, rather than just depend on Amazon.
The problem can also invite foreign hacking, as we saw from the story about Russian indictments today.
Wednesday, February 14, 2018
WJLA-7 TV in Washington was gong to air a story tonight on fake business scams, using real USPS land addresses, which would often be other businesses, even residences.
The airing was delayed by coverage of the Florida school shooting today.
However this early 2017 story in the UK Daily Mail seems to explain how the scam works. Much of it has to do with attempts to manipulate Google search results with its map app. Google says it now has procedures in place to counter the scam. It's also possible for the scam to create false results on other sites like Yelp.
Unlicensed contractors would use the scam to get higher prices from consumers.
I’ve worked with the Pitney-Bowes (formerly Group 1) Software Move-Forward (when I worked for ING-Reliastar – I did an NCOA implementation in 1998). So I am aware of how clientization and address verification can work.
This might be an issue for local governments when they issue business licenses, especially for home-based businesses, as more governments move more of their public records online. So there could be more to this story. Let’s hope WJLA airs it soon or gives its own web address for it today.
Saturday, February 03, 2018
The Bank of America will stop asking job applicants for salary history in March 2018, according to multiple news reports, following an example set by Wells Fargo in October and by tech companie sin many states, typical story here.
The Bank said that avoiding salary history discussions will allow more parity by gender in pay. But it won’t necessarily address other issues, like seniority and promotions.
But employers have sometimes asked salary history to avoid hiring “overqualified” people during recessions. People also vary greatly, by temperament, in their interest in formal promotions, and that can distort attempts to show equality.
I took a pay cut at the end of 1981 when I moved to Chilton (in Dallas) and then again in 1988 when I moved back to DC to go to work for CCG which became Lewin. Then when I went to work for USLICO at the start of 1990 I took the same salary, but got much more generous salary progression in the twelve years that would follow (ReliaStar, ING).