One of them is, don't put your name in a Word header or footer. It might not get picked up my the scanning machines. That is, put it in the "body".
The other tip is to add a Quick-Response code (or QR code), leading the employer with a smart phone to look at a carefully crafted, mobile-device ready professional web page. It should be a real page, but your Facebook and social media presence should match it. Unlike the world of ten years ago, it's no longer possible to lead a double life on the Web. Mark Zuckerberg singlehandedly put an end to that.
The other big piece of advice is for brevity -- not so much an issue when I was in the market with "outplacement" in 2002.
The Tech Republic link is here.