Wednesday, December 14, 2011

Some employers seem to think you need a large Facebook presence; Linked In is not good enough (no more "separate lives" from work)

Today, the Business Section of the New York Times had an article on people who resist joining or quit Facebook, and offered a comment by “PurloinedKarma” (after Poe) to the effect that some employers have told rejected job applicants that they need a large social media presence, that Linked In (which a couple applicants had without Facebook) is not enough. 

I couldn’t find the exact comment online; it’s at the bottom of p B5 in print.  

The idea seems sinister. Facebook insists that a person has only “one life online” with its “real name” policy, and employers could use such a policy to insist that employees not have separate identities or political initiatives offline. 

The original NY Times story (paywall) is here.

A site called Sodahead had an article, “is your Facebook profile employer friendly?” (Aug. 9, 20110 here 

The Wall Street Journal had an article by Joe Light around Aug 8 about employers trolling Facebook for candidates, here (paywall subscription). 

Seeking Alpha, on Dec. 5, 2011, has an article “Linked In: Living in Facebook’s Shadow”, link here.  The general thrust of the article is that Facebook is more advanced in offering employers applications, and practically every major company is on Facebook.  Therefore, it’s harder to make the case for a “workplace oriented” social network and keep it separate from the rest of the world.




Here's another wrinkle, just in: WJLA in Washington reports that KLM is planning to allow passengers to check Facebook and LinkedIn profiles of passengers in adjacent seats (for people who opted in). The UK Dail Mail reports on it here.

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