Tuesday, March 09, 2010

Workforce Management tackles social media for employers, also FTC rules and HR blogging

Gene Connors has a piece on Workforce, “10 Social Media Commandments for Employers”, link here. They appear to address only the issue of use of social media at work, for purposes reasonably connected to work. They don’t seem to address “online reputation” of employees from what they do at home (although this could affect relationships with clients).

But there is a link on the right side of the page about the Federal Trade Commission and HR blogging (Ed Fraunheim and Rick Bell) which indicates that the FTC may require bloggers to disclose potential conflicts of interest, or gifts of items for review, as these could confuse consumers as to endorsement. (See the “BillBoushka” blog piece on Oct. 15, 2009 for my most recent on the FTC policy.)

There are also links to important pieces about giving employee references online, to texting at work, and preventing employee “Youtubing” at work – a common sense approach starts with a “no cameras” policy in many cases.

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