Monday, June 22, 2009

5 Applicants for every job?: online reputation has never been more important


The June 22, 2009 issue of “Career Digest” reports a story from the Kansas City Star, that the ratio of job seekers to openings is now 5:1, with link here. The report is based on a U.S. Bureau of Labor Statistics Labor Turnover Survey. The BLS latest survey is here.

The reports suggest a certain paradox: employers, who can’t offer steady careers along the old-fashioned paradigm, no longer have the moral right to monopolize an associate’s public presence, but an integrated online presence and “reputation” may never has been as critical as it is now. Mark Zuckerberg and his Harvard friends probably had no concept that this would happen when they initiated Facebook just five years ago. It’s funny how the grown-up economy and job market is partly driven by what “our kids” do, before we even notice. That’s part of the “creative destruction” that’s necessary for any recovery.

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