Thursday, August 14, 2008
Employers debate whether to use or ban "social networking" sites at work; Twitter can actually help monitor customer service
Eweek has an article about a reported tendency for more companies to ban use of Web 2.0 tools like Twitter, or Myspace and Facebook on work computers. Much of this has to do with security concerns, or numerous media reports of abuse of these facilities during social networking. Some companies approve of LinkedIn, SharePoint, or Lotus Connections but not the more “popular” sites.
Eweek has an article by Gartner analysts Anthony Bradley and Nikos Drakos discouraging this “draconian” practice, link here. The report is titled “Gartner analysts decry Facebook, Twitter bans at work.”
The quote young Facebook CEO Mark Zuckerberg as saying “Facebook is about sharing information. Why would we ban it?”
Drakos has once participated in a mock debate arguing that companies should ban “social” networking sites at work. He did make the point that, if an employee names his employer on his Myspace or Facebook profile and then presents himself or herself in a negative fashion (you know, the wild party problem) that could affect the entire company’s reputation.
The second page of the paper is “why companies should be cautious about social tools”.
Furthermore, remember that some companies like Comcast and other telecommuncations providers are using Twitter to monitor their level of customer service. I had discussed this on my main blog here, July 22.