Tuesday, February 19, 2008

Career Coach appears on Nightline: how to sell yourself

ABC "Nightline" tonight had a session with career coach Peggy Klauss, who did a sample "career rescue" session with a laid-off 40-something data analyst (and quality assurance)person in Tucson, Arizona, at the man's home.

The ABC story is "Learn to 'Recession-Proof' Your Career Career Coach Peggy Klaus Offers Key Strategies to Survive an Economic Downturn," link here.

Her program consists of steps or "lessons." For example, "The workplace is no place for modesty."

I remember this idea from Barbara Ehrenreich's book "Bait and Switch", about how important enthusiasm is to employers. It does sound like an awful lot of self-salesmanship is about manipulating words (sometimes with hyperboles) and impressions. In fact, her client, after his moderate makeover (and extreme makeover of his resume) started getting calls from recruiters immediately.

There was a tendency in the 80s and 90s, through Y2K, to be the "super prole" who could do the job hands on, and who could jump from one task to the next. That seems to have changed since the 2001 recession. Now, specific expertise is more important. So is advancement, but it should be advancement related so self-chosen goals. And so is passion. Perhaps young Clark Kent in the Smallville series has the right word: "destiny." That may not be COBOL anymore, or even C##. Or it make be something arcane. It may be what you believe you were "born" to do after all.

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